Blogs are a good way for businesses to educate customers about their products. At www.businessblogging.net, Ed Bejarana says that blogs should be used by businesses to "weducate" their customers, or help customers "solve challenges they face with the goal of providing overwhelming evidence that [the business is] the service provider with the knowledge to service their needs." This does not have to be a place to sell a product. A blog can be used to promote the name, or goodwill, of the company. Business blogging is, in essence, telling the world why you are the best suited for the job at hand.
Blogging is also a low-cost option for smaller businesses. Blogging is typically free and relatively easy to learn. The startup is really quick. A blog is much easier to update and keep track of than a website. It also offers a way to have interaction with readers. By being able to comment on topics, consumers become involved and make the whole experience interactive. Businesses can get up to date feedback from the people that comment and respond to blogs.
Businesses should always be looking for a new way to reach out to customers and blogging is just one more way to do so. Jennifer Kyrnin, an about.com guide supplies a list of ways a blog could be used for a business:
- Frequently asked questions
- Promotions
- Contests
- What's New Pages
- What's Coming
- Photo Blog
- Developer's Notes
- News
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